Scientists have discovered a means of harnessing the power latent in interstitial ads - the blink-and-you-miss-'em commercials that savvy website operators use to snare twenty-first century eyeballs.
Each blipvert releases a tiny amount of energy that is usually lost to the environment, thus contributing to global warming. But by inserting a tiny gold wire in each web page, and linking the wires up to a sophisticated global network, scientists at MIT have managed to aggregate the wasted power and direct it to the benefit of human kind.
A public demonstration of the new technology showed 98 million separate "browsing instantiations" generating a respectable 1.2 volts for a duration of eight seconds, and lighting a small flashlight bulb.
The latest subliminal ads for a well-known restaurant chain are the first commercials to come pre-laced with the energy-collecting wires. It's claimed the new worldwide "I'm shovin' it" campaign will directly offset the environmental impact of 17 trillion fries.