Tuesday, September 21, 2004

Acquired By BIMBO
Sector: Promotional Products
T/O: £4m
Oasis Europe
Q: Anything to add to the Trite List for 2003?
The poster child for tired branding buzzwords would have to be “Extreme,” which registered an inexplicable 20% increase in 2003. Among the wild-and-crazy products that fancied themselves extreme were cake mix, beef jerky, fishing lures, conveyor belts, tricycles, refrigerator magnets, clip-on sunglasses and pudding. Please put this one out of its misery.
The Naming Newsletter, Rivkin & Associates, 21 September 2004