You read it here first: Skunk Marketing

I predict that "skunk" will be the next annoyingly would-be buzzalicious adjective to be leapt on by the terminally self-promotional.

There will undoubtedly be a book called Skunk Marketing, though I have no idea who its author will be. (Clue: not me.)

I expect we'll also see a movement labelled Skunk Filmmaking, and one called Skunk Programming. Skunk Rock seems inevitable too.