Thursday, June 29, 2006

Pity Mr Sprüngli

The wonder chocolate known universally as Lindt is, to be strictly accurate, actually made by Lindt & Sprüngli. So who was Mr Sprüngli?

It seems that Rudolf Sprüngli got into the choc business first in Zurich, his family later taking over the factory of Rodolphe Lindt in Berne. (There was a later bust-up, with an illegal Lindt company trading on its own until it was "liquidated" in 1928.) But hey - you can catch up with the rest of Lindt's history at its informative website. Key quotes include:

"Between 1920 and 1945 the firm had to face almost unimaginable challenges"

"After the war, demand exploded first within the home market and later abroad"


"Due to the meteoric growth of the Lindt Group of companies, the Group’s structure was redesigned and a Kilchberg-based holding company was formed in 1994 whereby all the companies became wholly-owned subsidiaries of 'Chocoladefabriken Lindt & Sprüngli AG'. The former parent and manufactoring company in Kilchberg thus was renamed 'Chocoladefabriken Lindt & Sprüngli (Schweiz) AG'"

Interestingly, Rudolf-with-an-eff was clean-shaven, while Rudolphe-with-a-pee-aitch had a moustache.

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