The web's premier search engine - and world's grooviest brand - today announced its long-awaited transition to the physical world with the purchase of a street in central London. Goodge Street will be renamed Google Street in a typically low-key ceremony on July 1st.
"Goodge already contains 83 per cent of the letters it needs to become Google," said a company spokesperson. "We share so much DNA with Goodge Street that it's hard not to believe we are already related somewhere along the line."
Commentators are confused about the search king's surprise move, citing "poor fit" between the online behemoth's world-straddling operations and the west end artery. But storeowners along the popular boulevard are already equipping their windows with hyperlinks ahead of the formal rebranding.
"This shows that London is a truly global city that exists in cyberspace as well as in my mind," said mayor Ken Livingstone.
Rumors that eBay is poised to buy the nearby British Museum were dismissed by company officers today. "We already own all the world's oceans," said a spokesperson, "and we're still digesting them."