Tuesday, June 06, 2006

Big Idea: Toast of the Town

This is the take-out restaurant format that's set to revolutionise the world of portable grilled meal solutions. And you can be a part of it.

The concept is: toast. White toast, brown toast, toast with hen's feet. Buttered toast. Toast with eight types of jam, toast with eight types of honey, toast with eight types of marmalade.

Skinny toast. Toast with crusts on the side. Toast with tea. (There's no coffee. Frankly, the world is awash with coffee.)

If you're British, you live on toast. If you could have a toaster on your desk at work, you'd have one. (Perhaps you do? Crumbs.)

But there's nowhere you can get a quick slice on the hoof. Until now! Until legions of entrepreneurs sign up as franchisees of Toast of the Town and spread our crunchy revolution across the world.

What you get for your initial £5,000 investment:

- a four-slot Dualit toaster
- 600 loaves of sliced bread (mixed varieties)
- a stylish Toast of the Town window decal
- complementary admission to our annual Intervention Butter Mountain indoor ski day (bring the kids! And a butter knife.)

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